WTM -World Travel Market Africa 2026 -April

Generate sales leads - Launch new products - Enter new markets - Raise brand awareness - Size up your competition - Conduct market research - Command press attention and Develop and maintain relationships.

Travel isn’t just about crossing borders—it’s about unlocking endless possibilities. It broadens minds, reshapes perspectives, and paves the way to exciting opportunities. Imagine the transformative impact when global journeys converge with Africa’s diverse and vibrant spirit.

Travel connects cultures, reveals hidden treasures, and celebrates the talents that enrich our world. It doesn’t simply unite us; it empowers us to evolve.

WTM Africa embarks on a journey to uncover untapped potential, honor the continent’s rich heritage, and drive sustainable growth for both inbound and outbound tourism. Together, we embrace travel as your gateway to global journeys, transforming every adventure into an opportunity for extraordinary growth.

We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer.

Now, be YOU.